We live in an age where advertising is integrated into our lives, and especially to the urban landscape. Yes, there is no doubt. In excess, we would say, invade us from every corner. But why should we accept it passively? That same Lavie Etienne, a French artist who inhabits the great City Light, cradle of culture, fine arts and aesthetics in all its forms was raised.
A break codes, the Parisian was said. For his project titled "Oh, my God, Who stole my ads?" Lavie chose images of great French artists of the past such as Delacroix, Ingres and Millet, in order to reclaim public spaces and thus "challenge the destructive impacts the advertising industry. " Another object of the artist is that people slow down for a moment, stop the routine and enjoy a moment of beauty.